To call Rejjie Snow a misfit, is an understatement.
A role model for staying true to yourself, even if that means going well against the grain and following your passion while those around you still can’t see the vision; Alex Anyaegbunam’s story is unlike any other.
Born and raised in Dublin, Ireland, he relocated to Florida in high school where he’d been given a football scholarship at Montverde Academy. Upon graduating he’d attend a semester at Savannah College of Art and Design in Georgia, before dropping out and returning to his home soil where he’d put his focus on a career in music.
Since then he’s worked with the likes of Kaytranada, Lily Rose Depp and Joey Bada$$, his debut Rejovich EP gave Kanye West and J. Cole a run for their money on the iTunes charts in 2013, he’s modelled for French Connection and supported Madonna on tour.
He’s currently signed to 300 Entertainment (where labelmates include Young Thug, Fetty Wap and Migos) and resides in Brooklyn, New York City: or at least he does when he’s not out in L.A. working on his debut album Dear Annie with DJ Dahi, or selling out shows across the UK, as he is when we catch up with him at Leeds’ Belgrave Music Hall.
It’s not the archetypal rap come-up, but nothing about Rejjie Snow is quite what you’d expect, and while he navigates the next steps of his career, it’s clear that the 23-year-old is comfortable in his own skin.
He just wants to inspire others to feel the same…
How’s the tour been for you so far?
I’m not really too into touring; I got ill the first day. But the actual shows themselves have been so sick, because I feel like I’ve got a catalogue of music now that people know. That feels cool. Sometimes at shows I didn’t have enough songs to play, but now it feels like I’ve got a proper set together, so it’s good.
I’ve seen you a few times over the past few years, and despite not having a full-length project out it never felt like you were that artist that only has a couple of songs. How did you keep people engaged for a full set when you’ve only released a limited amount of material?
Just winging it, doing lots of unreleased stuff. My main kind of thing is to make the show as good as possible, as opposed to giving people the expectation of what they know. I’d rather just play even just a show of all unreleased music if it was better than the stuff that I’d put out previously. I’ve got a lot of music that I still haven’t released for whatever reason, so depending on the vibe of the show and the city you’re in, we’ll just play stuff that suits the vibe of the place. I guess now [it’s different because] I’ve got like singles and all that s**t.
Hip-Hop can be difficult to follow when you’re hearing it live for the first time, how do you find the responses to the brand new stuff you’ve been playing?
Yeah, as a fan you’re just hearing that for the first time, so I like it. It tells me whether I can pursue the track further, so it’s always a good indication in that sense. It’s mostly just about feeling too. It feels good to play new s**t for me. Even with the tour, doing the same sets every night gets so repetitive, it feels kind of weird. I just feel like whatever happens on stage in the moment, then that’s all the matters.