East London MC and producer, Jammz, has already proven himself as one of the best in the game when it comes to shelling down radio sets and making bangers, but with his new EP, he’s crafted a focussed and cohesive body of work. Its five tracks paint a picture of what it’s like to be a twenty-something living in London right now, in a post-Brexit world where politicians feel further removed from reality than ever before.
Luckily the Internet allows creatives to take things into their own hands and thrive as leaders to those that connect with their message. On that front, Jammz presents his snowballing fanbase with a strong voice and a positive example that isn’t afraid to question or disrupt the norm, as he grinds hard independently on his own route from the bottom to the top.
We caught up with Jammz during his lunch break ahead of his set at RBMA’s Knock Knock show in Leeds, to discuss his forthcoming Warrior EP.
How are you feeling about getting the Warrior EP out there?
You know what? I’m not even going to lie, it crept up on me a bit. I just looked at my calendar this morning and I was like, “S**t, that’s actually next week.” I don’t why I thought it was a week off, but it’s good, man. It’s been at least three to four months of tweaking s**t, comparing to actually starting the EP. So I’m happy it’s finally going to be out there.
It feels like this is your most focussed release so far, from the content to the way you’ve rolled it out. How has that process been for you?
I can’t really say that I’m not happy with anything on the way it’s been rolled out. It’s definitely about the most focused piece of work I’ve done, I’ll definitely agree with that. From the whole concept of what it’s about to the whole marketing campaign behind it, everything has been all what I wanted it to be. There’s no bits that I’ve just left untouched or, I haven’t thought about in depth. In terms of the way it’s been executed, I don’t think it could have been done any better.
I was pretty much involved every step of the way. The majority of it is me, Tom, my manager and Shemzy. From the whole concept to the artwork, I done myself. The way I pushed it out on the website first, everything was just set down and discussed thoroughly. It all relates back to each and every other aspect of it. It’s all interconnected.