We’re on the roof of Atlantic’s London office when someone announces it’s ‘spitting’. Wiz Khalifa and his team find the term funny, and question different levels of rainfall as we pack back into the label’s artist lounge. Darkness is beginning to cloak the cities rooftops and the scent of candles fill the room. The Pittsburgh rapper plugs in his laptop to play the psych-rock band the White Arrows’ In Bardo.
Unlike many of his peers, Wiz is more interested in forging genuine creative relationships than he is in business ventures. He’s not looking at his peers through a music industry lense. This is reflected in his work with Atlanta collective Two-9, who are signed to producer Mike Will Made-It’s Eardruma imprint. Wiz, who works with them solely as a fan of their music and doesn’t have any investment in the group, informs me that he was listening to their mixtapes and watching their videos for years before he reached out. “I would just listen to the music and let that be that,” Wiz explains. “I like being a fan sometimes. I just met Theophilus London in real life and I’ve been a fan of his for at least three years and never said anything to him.”