“I almost made something last year for this year,” says GoldLink as he browses Carnaby Street. “It’s crazy how people are catching on to it [a year in the game].” The last time we spoke his debut project, The God Complex, had just been released. Save one single and a couple of rare guest appearances, it’s the only music that the DC rapper has released, and is something that people are still discovering for the first time on a seemingly daily basis.
Twelve months on, his “future bounce” sound seems to make more sense to the ears of new listeners. Many rappers would have been put off when they didn’t receive the instant gratification that has become expected in our social media driven generation, but GoldLink, an outsider by nature, sees the Internet for what it is: “Just bullshit man, the Internet is not real. It doesn’t exist. It’s cool if you like Yelping for restaurants and you wanna find some restaurants. But I think it’s very unnecessary to human culture, and human advancement as far as the actual emotional, spiritual aspect of everything.”
In our initial interview, GoldLink had shared his feelings about the Internet, which he described as a love hate relationship. “I think that the positive thing is that you have a platform that you didn’t really have before,” he explained. “Even ten years ago, we didn’t really have a platform. And as an artist you can manoeuvre any way that you want and you can reach as far as you possibly can because everybody pretty much has it, that’s what I love about the Internet.”