“A lot of people say ‘Where are Krept & Konan?’ People think it’s all fun and roses, partying and girls. But it’s not. Most of the time we’re in the studio – sleeping in the studio, grinding, trying to make things happen. All to put music out there for the fans.” Konan pauses, adding: “A lot of them don’t get that, they just see the end product and be like ‘Why are they there? Why did they win a MOBO?’”
Krept & Konan have made some big moves over the years. As independent artists they’ve bagged themselves a MOBO and a BET award, as well as breaking the record for highest charting UK album by an unsigned act. They decided to take things to the next level in late 2013 when they signed a deal with Virgin EMI – striving to go bigger and better, with the help of a major label budget. “The president of the label said he just wants us to do us, and they’re just going to magnify what we do, so that kinda was a seller for us,” says Konan. Krept expands: “He said you don’t have to go chasing the commercial stuff, or chasing a radio hit, just do you, we want the truth on our label.” Since then they’ve been given the space to grow and full creative control to record the debut album that they wanted to make.