What started out as a last minute catch up with Jme & Logan Sama at Red Bull Studios ahead of their RBMA presents Tropical night (which I'm looking forward to hitting up in Manchester next month) became a pretty epic conversation that ended up running in four parts on RWD Mag.
After announcing that he had a new album completed that he 'might' drop in May during part 3, he returned to Twitter with the announcement of Integrity> which drops on 4th May. In the final part of our interview we discuss the way he's been releasing singles over the past couple of years, whether the album format is still relevant and the Tropical event.
And has it got all the singles and stuff that you’ve been releasing?
J: Oh, no no no, it hasn’t. That’s the thing see. I released ten singles, let me quickly get a notepad file up, I’ll show you. I released too many tracks innit. I released ’96 Fuckries’, ‘If You Don’t Know’, ‘Murking’, ‘Banger’, ‘Styley’, ‘Let’s Roll’, ‘Work’, ‘Integrity’, ‘Tron Remix’ and ‘Taking Over’. So If I was to do an album and put them on there I’d have to make another twenty songs, you know what I mean? Because if I only put like ten more songs, that means half my album’s been heard. So from this list I took ’96 Fuckries’, ‘If You Don’t Know’ and ‘Taking Over’. That was it. And I might put ‘Integrity’ at the end. I don’t know.
L: You know what though? I really like the way you work with singles. I think that’s the way people consume music these days.
J: Yeah of course, singles are sick, 100%. But what it was was I just make music, I don’t make singles. Singles were good because I could just put them out.
L: That’s what I mean, single tracks, individual tracks. Not like ‘Oh this is my single’. You’re working on a track by track basis.
J: When a artist that’s grime, puts out a song that’s not too grimy, it’s grime still but it’s not a banging grime track. Like they put out a song, it’s a grime song, but it’s just about their mum or something. I wouldn’t put that out as a single. All my singles I put out were banging tracks that when I go on stage and the instrumental comes on… “Oh please, I don’t care about…” Like I can go into a medley, you know what I’m saying?