No I.D. has been hidden behind the scenes of some of the best releases of this year, including Jhene Aiko’s Souled Out and Vince Staples’ Hell Can Wait. Another, more slept on, release that he worked his magic on this year was courtesy of Swedish alternative soul singer Snoh Aalegra, who’s brilliant underground hit ‘Bad Things’ has been doing the rounds on the blogosphere even acquiring verses from rap heavyweights Common and Killer Mike. The project in question There Will Be Sunshine is the kind of slow burning music that feels like we’ll still be revisiting it this time next year and it will still be a refreshing listen – in this age it’s great to hear something that isn’t shrouded in hype, and this is quietly one of the year’s finest EPs.
We caught up with Snoh, who now lives in L.A., to talk about the release, her relationship with No I.D. and how her mother utilised the power of the Yellow Pages to acquire Snoh her first record deal…
How has the response to There Will Be Sunshine been so far?
It’s been great. It’s only been out for two weeks or something but we’re working on it slowly and the response I’ve had so far has been really amazing.
It seems like it’s building gradually rather than suddenly blowing up with loads of hype; which is usually the best in terms of longevity…
Yeah absolutely, that was my plan as well; it’s my debut EP, I’m a new artist, nobody knows about me. So I don’t want to shove stuff in people’s faces like ‘Listen to this!’ It’s better if you let it grow organically and it’s only been out for two weeks, I want to let it be there, let people share it organically and work it more as time goes on and promote it more and more.
You broke through a while ago with some strong Youtube covers. Was that all part of the plan?
I didn’t have a plan when I did it. I know a lot of people have a legit YouTube account and they post loads of covers and stuff, but that wasn’t the thought behind it. I actually just did it because I happened to love those two songs that I did. I remember I was working on my music and it was frustrating because it took time to put stuff out, so I just wanted to put my voice out there by doing two songs that I love. I loved the response it was a good thing to do, but it wasn’t that I tried to be a covers singer on YouTube.
What do you think it was about the videos you posted that made them stand out against the thousands of other covers on there?
I don’t know actually. I just tried to make those two songs my own, I switched them up a lot. With the Bruno Mars one I made it into a ballad, and I tried to make both songs similar to my own sound. So I think that people liked that it was genuine, because I really believe that truth has the highest vibration of everything in the universe – so when people speak the truth, or they really feel something with their whole heart, which I did when I was singing them, I think that can touch people. So maybe that’s why, I don’t know.
Read the full feature via RWD Mag...