Jay Prince is of the Internet generation, and therefore doesn’t really feel attached to a sound dictated by where he is from – which just happens to be East London. Instead, he has utilised the freedom of the online world to choose the tools that he’d like to paint his canvas with. This approach has done well for him; rather than being an exciting ‘up-and-coming UK rapper’ he has eschewed the regional label becoming an ‘up-and-coming rapper’ on a (more) level playing field.
Sitting down to discuss his new BeFor Our Time EP, I expected something more engaging than your average rapper interview, but his responses directed the conversation into one not only regarding his own work, but our UK music culture as a whole.
How are you feeling about the new EP release?
Mixed feelings. Mostly excited, and I’m feeling almost relieved that it’s finally going to be out, because I’ve been working on it for a long time, so I’m just excited to put it out there and see what people think and how they feel about it being out there. Mainly just a lot of mixed feelings of excitement.
But you’re confident about it though?
Yeah of course, to be honest I’ve done what I needed to do. That’s how I approach every release I do, whether it’s a video or just a song, I’ve done what I needed to do. So if I’m confident in what I’ve put together it should reflect in the same way with people. Now that I’ve done what I needed to do, it’s just down to listeners – which always comes differently, people have different reactions. But as far as what I’ve done I feel confident.