Raury is a special kind of talent. Although age is proving less and less of a factor in the era of beyond-their-years acts like Lorde, Earl Sweatshirt and King Krule, it’s worth noting Raury only just celebrated his 18th birthday on 10th June with Raurfest, his first official show.
He now finds himself with a debut album, ‘Indigo Child’, making its rounds on the web, and will be opening for OutKast at their Atlanta homecoming show on September 27th, alongside one of his other all-time favourites, KiD CuDi.
During our conversation Raury asks almost as many questions as he answers; he ensures that he knows my name at the beginning of the interview and catches me off guard several times, asking what I’ve been listening to lately and what I thought of the online game that fans must complete to unlock his album.
At one point he asks me whether I think artists can be too personal with their fans; I deflect it with another question, but on reflection I think that the answer lies in the careful balance of online and real-life interaction. And this could prove the key to the Atlanta native’s ultimate success.
Raury defines ‘Indigo Child’ as a reference to his generation – those who have grown up with the Internet, but he believes that while online interaction is important, it’s vital for this to translate into the real world.
“You can’t come from the Internet and really expect to have a genuine respect and love from your fans if you don’t have enough respect to goddamn show them that you’re real. That’s what it’s about, that’s what I believe in.