If you haven’t heard Mapei’s name yet, then you will soon. The Sweden-raised singer’s single Don’t Wait, has gained a cult following on the blogs and she is currently working on her debut album, which will be out later in the year. We caught up with her to talk about the response to Don’t Wait, the contrast of going up in Sweden and New York, her love of underground hip-hop and more…
How do you feel about the response to your new single Don’t Wait? This is most people’s first time hearing you.
People love it, they think it’s a beautiful song. People have cried to it, a lot of people want me to sing at their wedding, so I’m loving the response.
Did you expect it to take off the way it did?
I wrote it first and then as soon as I started singing the chorus I was like, “This is going to be a hit.” As soon as the producer, Magnus Lidehäll, put the drums to it, I was like, “Yo, this is a hit. I can imagine this song being played at all types of clubs.”
I feel like the video definitely contributed too, everyone I know who’s seen it loves it. How much input did you have with that?
I just let the director do his job, I didn’t have that much input. It was my first time in front of the camera and I like being hands on with that sh*t, because I don’t want to do corny videos or anything like that. At first I thought the idea of me being in love would be corny, I didn’t think I could play that role. But, when they sent me a picture of the dude I was like, “Oh my god, he’s mad cute. This might work.” So we just did it and I love the styling in it. We filmed it in the California desert, it’s mysterious and isolated, and the only thing you can eat there is tacos. The director, Dori Oskowitz, sent me the treatment and I started to like the idea after a while, in the beginning I was like “Oh is this going to work.” I look really tomboyish, in my next video I’d like to look more feminine.