Little Simz is the kind of artist that is prone to being labelled – but she pays no attention. After years of being told she’s “good for a girl”, she has become numb to it. Despite hip-hop’s historical obsession with masculinity, it’s ridiculous to think that gender should be any kind of handicap, nor should being born in a particular place. Simz is simply an artist with a lot of ambition, practicing her craft at an already high level.
She outlines her goals early on in our conversation, talking about her newly launched label, Age 101, but also with regard to her own output.
“I’m trying to be consistent with dropping new music and making sure that these songs are able to live on, and not just for the summer or for the last quarter of the year, but that you can listen five years from now and they still have the same effect.”
Despite having been in the scene since she was 14 – “Between the ages of nine and 14 I did a couple of shows and people thought I was cute, but after that it was like, ‘This girl can actually spit’,” she says – it has been during the past couple of years that the now-20-year-old has really come into her own.