The art of the mixtape is dying. With artists releasing free singles and album-quality projects on a near enough weekly basis, it feels like there are less and less DJ mixtapes worth listening to. Artists are bypassing the DJs with exclusives and going straight to the bloggers.
Kitty Cash is a different breed of mixtape DJ. Reared in the fashion world as a PR, and armed with a keen knowledge social media and the Internet, the accidental DJ carefully curates vibe-driven mixes that bridge the gap between alternative R&B, progressive hip-hop and anything else that falls into the hazy, love-inspired mood that she paints.
Her Love The Free mixtapes are the best example of this, comprising all original music from artists, both new and established; the result of a tonne of SoundCloud browsing, list-making, Tweeting and emailing. The Brooklyn DJ has found herself at the forefront of a new movement.
We caught up with Kitty to talk about her recently released Love The Free II, touring with Kilo Kish, connecting with artists and her first DJ gig…
How has the response to Love The Free II been so far?
It’s been really, really positive. Overwhelmingly positive actually, which makes me very happy. I’ve not really seen any bad comments on it, everybody really loves the sound and the overall concept of the project.
It feels like this one has been a lot bigger than last time.
Oh hell yeah. I did notice on my SoundCloud, like the first time say if it had like 65 plays in total from when I dropped it until now, this one already has like over 50k listens. That alone shows me that more people are paying attention to it, listening to it and commenting on it. So that’s awesome for me.
Why do you think that is then?
I think that the first one, people really took to it, I was really surprised myself by how well it was received. And I think this time I kind of knew what I was getting into and how to approach artists, and I had an even bigger name from this tape than the first one. So I think that created an amazing platform for the smaller artists on the tape, which is the whole purpose of it, and I think that really helped. And a lot of people were waiting for it! They were like “When’s Love The Free II coming out.”