On May 14th 2014, ‘Dipshits’, a new track from The Diplomats’ de-facto general Cam’ron and Fool’s Gold Records founder, DJ and producer A-Trak, hit the web. With production support from Just Blaze, a hook from Juelz Santana and a video by Supreme’s Ricky Saiz (Cat Power even showed up for a cameo), everything was aligned perfectly and resulted in a ridiculous amount of internet hype – The Diplomats, or at least Cam’ron, had triumphantly returned.
In the face of such fickle audiences nowadays, it’s great to see a rapper who has been active – on and off – for 20 years maintain such relevance. In fact, ‘Dipshits’ marked the 12th anniversary of Cam’ron’s breakthrough (third) album, ‘Come Home With Me’, the first of two solo albums released via Jay Z and Dame Dash’s Roc-A-Fella Records.
We await Cam’s arrival outside a bar in central London the day before his no-show at the Kentish Town Forum, which ignites gossip across blogs and social media in the days that follow. As he and his security spill out into the street he seems in good spirits, laughing at a YouTube video on his phone and showing it to his fiancé JuJu – an iconic figure in her own right due to her and Cam’s Instagram hijinks. The pair sport matching Dipset tracksuits and Jordans.
Cam arrived in London just this morning, following a 4,000-capacity sold-out show in his hometown of New York – his first with A-Trak in support of their forthcoming ‘Federal Reserve EP’ – and the success seems to be helping him overcome the tiredness of travelling.