With copious amounts of trap rap hitting the Internet everyday, the self-proclaimed last real gangsta, Freddie Gibbs needed a way to stand out from the crowd. While he’s proven his ability to gobble up snare-rolls and 808’s in the past, it was when he was introduced to loop-digging, Stones Throw favourite Madlib that Gibbs received his crowning moment. Having made the acquaintance of the psychedelic producer via his manager, Gibbs received a beat CD from the Oxnard native and got working.
The resulting album Cocaine Piñata (renamed Piñata upon release - for obvious reasons) lands a million miles away from the heady Madlib releases that preceded it, notably Madvillainy (with DOOM) and Jaylib (with Dilla). In contrast to the mythology of Madvillainy, Piñata is very real, it’s down to earth. Unlike 90% of the rap music on shelves, you won’t find yourself questioning a word that Gibbs spits.
But this doesn’t mean that it’s some straightforward rapping-about-rapping that you’re going to get bored of: Gibbs’ flow is utilised like some epic guitar solo as he wraps his words around these obscure loop based instrumentals, all the while remaining succinct and unambiguous. With its one word titles and perfectly, yet surprisingly, matched beats and rhymes, Piñata came out the gate with a timeless, instant classic feel.