Chances are that if you’ve switched on a radio in the last six months, even if you didn’t notice his infamous ‘Mustard on the beat hoe’ ident, you’ve heard a DJ Mustard beat. Since initially blowing up with Tyga’s Rack City in 2011, the Los Angeles producer has been putting in work, 2012 saw him dropping tracks with 2 Chainz (I’m Different) and Young Jeezy (R.I.P) and 2013 saw him impact the pop audience with Will.i.am and Miley Cyrus (Feelin’ Myself). All whilst working with up-and-coming L.A. acts like YG and Ty Dolla $ign, both of whom he has been working with since early in his career.
But Mustard has never been as prolific as he is right now. Songs from last year continue to receive heavy radio support, and new tracks like Tinashe’s 2 On, Ty Dolla $ign’s Or Nah, YG & Drake’s Who Do You Love, JLo’s Girls and T.I.’s No Mediocre dominate the dance floors. With YG’s debut album having been released earlier this year, his executive producer role saw him begin to expand out of purely making radio singles and club anthems.
Before he appeared in London for Wireless Festival last week, we caught up with the rising super-producer to talk about the way that he has impacted the mainstream hip-hop sound, why his sound is so relevant now and the making of YG’s My Krazy Life…
How does it feel to have totally shifted the sound of mainstream hip-hop at the moment?
It feels cool man, I’m really like what’s next, I can’t really be satisfied by what I’ve done, so I’m really just striving to do better.
What do you think has happened this year to cause such an attraction to your sound? You’ve obviously already had hits like Tyga’s Rack City and 2 Chainz’ I’m Different, but it’s never been as big as this year.
I really just think it’s like people accept the sound now, people had to getting familiar with it at first. When people first start hearing stuff they don’t really connect with it, and then once they connect with it they finally accept it. So now that they accept it they’re tuning in and they’re loving it. So I think that’s what’s making it takeover right now.
Did you ever expect your sound to become as popular as it has?
Nah, I really didn’t know man. I was dreaming and hoping that it would come to this. I’m still dreaming and hoping that it will be bigger than this! I was kind of just wishing that it would be this big and now it’s starting to catch on, but it was really just a dream.