Danny Seth has been a polarising figure since he hit the scene a few years ago, and he knows it. Whether you hate him or love him, there’s no denying the progress that the Watford born rapper has been making overseas. A misfit on home turf (writing raps wasn’t the “accepted” thing to do back home he tells us) he has found kinship in the eccentrics and weirdos of the rising New Atlanta scene. After spending the past three months hanging out with the likes of Two-9, FKi, OG Maco and Raury, he recently returned home for a stint in a London studio working on his forthcoming Perceptionproject.
A slightly stoned Danny Seth emerges from the dark studio to catch up with RWD Mag for a chat about his travels, what he’s been up to and how he hopes to break new ground in opening up American audiences to UK voices. And, say what you want about him, but that sounds like a positive goal to us!
You’ve been picking up steam as you work towards your forthcoming project Perception, which feels like it’s going to be somewhat of a breakthrough for you. What are you going for with that project?
The whole meaning behind that is with the Internet nowadays everyone can air their own perception of everyone. Not everyone’s going to like anything I can have people Tweet me saying they love me and the next second that they hate me. Everyone can kind of get their own perception of you in their own way in this day and age, through social media and the Internet.
I wanted a platform of music where it’s like, whatever perception you have of me this is my best work, this is what represents me. Some people will perceive it as a classic, some people will think it’s trash. You can’t please everyone. I kind of wanted to keep the name broad and open. I am white, I am Jewish and I am from London, and that in itself is a few reasons why you’re going to perceive it differently, and that’s even before you’ve heard the music.
I think I wanted to stick with that, to really have some deep meaning to the word. Some people might just look at the word perception and be like, “What does that mean?”, or some people will just look deeply into it and be like “Is it because of this, or that?” It’s the same with my [cover] artwork, I haven’t released it yet but it’s a piece of art but you wouldn’t understand it unless you look deep into it; there’s loads of hidden symbols in it. Some people will brush past it and some will look deep. It’s just your perception of how you think about something.
Read the full feature via RWD Mag...