Etta Bond‘s ‘Seen and Never Heard’ is one of the most brave and vulnerable tracks of the year, an empowering anthem for those that don’t wish to conform to society’s obsession with perfect bodies, Instagram posts, likes and comments woven into a smooth R&B jam produced by Chris Loco. The video was striking and memorable with a number of Etta‘s friends bravely baring all to hammer the point home, and now we’re excited to be premiering the official remix featuring some bars from rising South London spitter Nadia Rose and self-proclaimed Queen of Sassland Ashnikko.
How has the response to ‘Seen and Never Heard’ been so far?
Yeah it’s been really cool. Obviously I’d love to give it some more push, but the reaction from everyone that’s seen it has been really positive and the reaction that I was hoping for, so it’s been really good.
What was the reaction you were hoping for?
I just wanted it to connect with people on a genuine, real level. You know when you first share something on Twitter and everyone’s coming back with their first response? You can get a response like ‘Yeah I love it’, but you can also get a deeper response where you can tell that it really meant something to them. I felt like it really meant something to people, and I was happy about that.
I noticed that the comments were disabled, was there a nervousness surrounding releasing the video?
There were so many reasons why I disabled the comments. It wouldn’t have bothered me too much to have them on there, but all of the girls in the video are my actual personal friends, it’s not like I’ve gone and hired models for the day or whatever. So I felt a sense of responsibility for them as well. This isn’t what they do, it’s not nice for anyone to get insulted in any way, but if you’re a model or an artist and you’re putting yourself out there like that, you know that stuff happens and you’re used to it in some way. But it was a really big thing for all of the girls, including myself, to do, taking your clothes off for a normal everyday girls is a big thing. I wanted it to remain as positive an experience as possible for them, and also to avoid taking attention away from the actual message that I’m sending. I just thought it would stop people from doing silly things. It would have been nice if people had a place to continue the discussion that it brought up, but weighing it up I thought it would be nicer if it was kept simple.